PRIVACY POLICY

Last Updated: 25 May 2026

Welcome to The Knowledge Well’s Privacy Policy.

The Knowledge Well (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Important Information and Who We Are -

Purpose of this Privacy Policy

This privacy policy aims to give you information on how The Knowledge Well collects and processes your personal data through your use of this website, including any data you may provide through this website when you submit an enquiry via our contact form or register for training courses.

This website is not intended for children and we do not knowingly collect data relating to children.

Data Controller

Lee Cannon T/A The Knowledge Well is the data controller and responsible for your personal data.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below:

  • Full name of legal entity: The Knowledge Well

  • Email address: enquiries@theknowledgewell.co.uk

  • Postal address: Suite 92980, PO Box 6945, London. W1A 6US

Your Duty to Inform Us of Changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: Includes first name, last name, title, and organization/employer (if registering for workplace mental health training).

  • Contact Data: Includes email address, telephone numbers, and billing address (if booking a paid course).

  • Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Usage Data: Includes information about how you use our website, products, and services.

  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

We do not collect any Special Categories of Personal Data about you through the website (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

3. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

  • Direct Interactions: You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

    • Submit an enquiry through our "Work with The Well" contact form.

    • Register for our Ambassador programme or Mental Health First Aid (MHFA) courses.

    • Request marketing or updates to be sent to you.

  • Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. This infrastructure is provided natively via our web host, Squarespace.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., delivering a training course or managing your Ambassador registration).

  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., responding to your messages submitted through the contact form, optimizing website performance).

  • Comply with a Legal Obligation: Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for Which We Will Use Your Personal Data

  • To respond to your contact requests: (Basis: Legitimate Interest).

  • To register you as a participant on a course: (Basis: Performance of a Contract).

  • To administer and protect our website: (Basis: Legitimate Interest to maintain IT services and security).

5. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in section 4 above:

  • Squarespace: Our website platform provider, who hosts this website and processes automated analytic and form submissions on our behalf.

  • Accrediting Bodies: Where required to issue certifications (e.g., MHFA England or CPD-accrediting bodies for completed training courses).

  • Service Providers: IT and system administration service providers who support our business operations.

  • Professional Advisers: Including lawyers, bankers, auditors, and insurers.

  • HM Revenue & Customs (HMRC): The UK tax authority, where reporting is legally required.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. International Transfers (Squarespace and UK GDPR)

Because this website is hosted by Squarespace, your personal data may be transferred to, stored, and processed in countries outside the United Kingdom (such as the United States).

Squarespace protects UK personal data by utilizing Standard Contractual Clauses (SCCs) and robust technical safeguards approved by the UK Information Commissioner's Office (ICO) to ensure that your data receives an equivalent level of protection as it does under UK GDPR.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

How Long Will You Use My Personal Data For?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, and the applicable legal requirements. (For example, financial and transaction data related to bookings must be kept for 6 years plus the current tax year under UK tax law).

9. Your Legal Rights

Under UK data protection laws, you have rights in relation to your personal data. You have the right to:

  • Request access to your personal data (commonly known as a "data subject access request").

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data where there is no good reason for us continuing to process it.

  • Object to processing of your personal data where we are relying on a legitimate interest.

  • Request restriction of processing of your personal data.

  • Request the transfer of your personal data to you or to a third party.

  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at enquiries@theknowledgewell.co.uk

Right to Complain

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.